Planning

This is where it all starts. oneagency.co has the capacity and experience to work as your lead planning agency, developing ideas in conjunction with other specialist agencies working on an account. Alternatively we can co-ordinate all our clients’ digital and above the line work, which – we believe – is the most effective means of achieving the agreed objectives.

We then recommend the best use of media to communicate your brand messages. We raise awareness and support the progress of your brand across traditional and web channels, using the right blend of brand development, PR, print and digital tactics. Our integrated, media-neutral approach ensures you optimise your marketing budget, achieving the best possible mix of online marketing and traditional offline media.

We carefully plan activity, timelines and media schedules, plus research, recommend and plan the most suitable media mix. Importantly, we make sure your campaign is delivered on budget and on time.

And to prove the success of the campaign, we evaluate the results and go beyond conventional evaluation to prove our worth. Obviously there’s the bottom line: did sales increase? But we also tailor the assessment of performance to other retail parameters such as website hits, footfall and regularly reviewed key performance indicators (KPIs), customised to clients’ specific needs. That way we know exactly what we need to deliver and our client has the measurable, verified evidence that their goals have been achieved.