Email and direct marketing have become key tools for marketers looking to connect with their target audience in a highly cost-effective and flexible manner.
As a medium that can be personalised and micro-targeted, permission-based email marketing is an effective way to both acquire and retain customers – if done well.
Done badly, on the other hand, you’ll drive consumers away from your brand and run the risk of them requested to be removed from your hard-earned customer databases!
Our background in digital consumer marketing has been instrumental in understanding how to design, build and manage successful email marketing campaigns. Also understanding the strict dos and don’ts of the creative approach is vital in getting the return on investment for client campaigns.
Campaign tracking and reporting (even integrating direct with Google Analytics) is vital. Without the analytical data, we would not know, for example, that one of our clients sees a return of around £40,000 in sales every time we distribute one of their HTML e-shots! Detailed reporting on how customers respond to your email and direct marketing campaigns is crucial to increasing the success of your campaign.
Crucially, our email marketing systems seamlessly integrate with our core oneCMS, which means we can provide the accountable statistics needed to aid the effectiveness of our campaigns.
We can help you with:
- Campaign creative and build
- Choosing the right service-provider for distribution
- Campaign tracking and reporting
Want to work with us?
Whether you’re compiling a pitch list or just fancy finding out a bit more about who we are and what we do, please contact us and we’ll be happy to talk to you.
