Pay per click (PPC), also known as paid search, is a highly effective method of driving relevant traffic to your website. Effectively an online keyword auction by choosing PPC you are guaranteeing your advert appears on the search engine results page (SERPs) when a user searches for a specific keyword or term. The better quality your site and the more you pay, the higher up on the page you’ll rank.
PPC is the most competitive digital service and leads to the question: how do you grab your target market’s attention in a noisy and aggressive marketplace which naturally favours organic search results?
Here at oneagency.co we start by being creative. Sharp relevant ad text and a simple yet outstanding idea ensures you stand out from the competition and benefit from improved Click Through Rates (CTR), a declining cost per click and increased conversions.
Our management and technological expertise ensures your landing pages are optimised and you’re using the right search engines for your business – we see our clients’ ads performing on all platforms including Google Adwords, Yahoo and Bing.
Our PPC management team ensures a consistent improvement on sales volume through the detailed monitoring of traffic passing through your website. By doing this we understand how people search for your products and services online and understand the value the clicks and impressions have in the buying cycle. This information is then fed directly back into continually improving your PPC campaign.
PPC is viewed by some as a short term marketing strategy. This is not the case here at oneagency.co. With more information to analyse and more channels to optimise than ever before, our clients stick with it. They know we’re the right agency using the right technology to ensure their PPC campaign works for them. The reason for this is our PPC campaigns deliver dramatic improvements to sales volume. As a result we see our clients continuing to invest further in PPC and integrating it within their wider online marketing efforts.
Want to work with us?
Whether you’re compiling a pitch list or just fancy finding out a bit more about who we are and what we do, please contact us and we’ll be happy to talk to you.
