There’s no denying it – these days, reaching audiences via online communities and resources is a powerful weapon in the PR practitioner’s arsenal. As such, we have expanded our PR offering to include social media advice and services.
But, crucially, oneagency.co won’t be recommending clients create a Facebook fan page or start Tweeting simply because it’s fashionable and everyone else is doing it!
We only recommend the use of social media if and when it meets specific objectives within a brief and forms an integral part of the client’s plan because, believe it or not, social media is not relevant for every brand and product.
We firmly believe that, in this brave new world of online communication, the old rules still apply. It’s all part of our holistic approach: we don’t deliver any message without first knowing the brand’s strategic direction.
Hence we provide our clients with the creative ideas, quality content – and quality control – required for an online campaign that people will enjoy, interact with and share. And we don’t just take your PR campaign online – we back it up with the latest SEO strategies to maximise the impact of your online presence. We know for example, that an average of 3% of e-commerce traffic is made up from social media (source: Econsultancy) so a PR team working in conjunction with a digitally led search team can be the difference between a good ROI and a campaign failure.
From targeting influential bloggers, setting up and managing forums, creating online content or developing a social media campaign, the same philosophy drives us online as off – the delivery of measurable results.
What’s more, we regularly turn to our digital colleagues for guidance on the very latest SEO practices and online PR opportunities available. We work hand-in-hand to provide our clients with the best of both worlds: the digital expertise that only those immersed in digital 24/7 can provide together with the objectivity and experience of other, more traditional PR methods, creating the perfect blend.
Want to work with us?
Whether you’re compiling a pitch list or just fancy finding out a bit more about who we are and what we do, please contact us and we’ll be happy to talk to you.