Celotex InsulationVISIT CELOTEX.CO.UK
BackgroundCelotex asked us to develop its existing corporate identity to create a fresher, more modern feel for the brand to counter the perception that the company’s image had grown a little tired.
The ChallengeTo create an identity that worked across all tactical campaigns and relevant to all audiences.
Our SolutionWe refreshed the brand image by using the Celotex pink to convey a sense of customer intimacy and more caring message.
Separate creative styles were developed to communicate to the company’s two main target markets, with a more humorous approach adopted for trade communications while aspirational or thought-provoking imagery reached specifiers.
After the rebrand, market research undertaken by the client proved that Celotex had increased its prompted awareness to an enviable 96 percent. The campaign is the Construction Marketing Award 2012 winner in the Strategic Planning & Management category.
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