Background
OMG is a digital performance marketing company with services that include affiliate marketing, search engine optimisation and reward marketing.
As a leading affiliate network, OMG’s clients range from major UK and international brands through to niche and fast-growing players, like WHSmith, H.Samuel, O2, and top financial names including HBOS, Santander and RBS. Also counting the likes of travel and tourism companies such as Eurostar and high-profile charities like the NSPCC among its clients, OMG takes its overall brand and image seriously.
Brief
In an increasingly competitive marketplace, OMG felt it necessary to communicate its strong brand values and ability to deliver superior service in affiliate marketing.
However, the OMG brand needed revitalising to accurately reflect the organisation. A creative agency was sought to launch a revised brand across all communications – specifically, the OMG website, the affiliate admin area, internal sales materials such as Powerpoint presentations, and all forms of printed media and advertising.
As a leader in a digital sector, the creative particularly needed to reflect core ambitions and work across a number of other group websites. Therefore, a flexible approach to the parent brand was key to developing the new position of OMG.
Solution
After a successful pitch and many planning discussions, the online team created the new brand. The concepts of high-speed networking, communication links and forward-thinking technologies were brought together via the ‘fibre-optic’ branding.
This was then carried through all forms of top line materials and launched successfully to merchants and affiliates alike – receiving a wholly positive welcome. Sub-brands catered for the various off-shoot company divisions such as search, rewards and the highly successful technology divisions.
Result
The finished result demonstrates how we can take a brand and move it into a new direction across all forms of online and offline – a truly integrated offering, all fed from the same creative source.
