OMG APPOINTED US AS ITS CREATIVE AGENCY TO LAUNCH A REVISED BRAND ACROSS ALL COMMUNICATIONS FROM THE WEBSITE, AFFILIATE ADMIN AREA, INTERNAL SALES MATERIALS SUCH AS POWERPOINT PRESENTATIONS, AND ALL FORMS OF PRINTED MEDIA AND ADVERTISING.
BackgroundAs a leading affiliate network – OMG’s clients range from major UK and international brands through to niche and fast-growing players, like WHSmith, H.Samuel, O2, and top financial names including HBOS, Santander and RBS – OMG takes its overall brand and image seriously.
The challengeAs a leader in a digital sector the brand creative needed to reflect core ambitions and work across a number of other group websites. Therefore, a flexible approach to the parent brand was key to developing the new position of OMG.
Our solutionThe concepts of high-speed networking, communication links and forward-thinking technologies were brought together via the ‘fibre-optic’ branding.
This was then carried through all forms of top line materials and launched successfully to merchants and affiliates – receiving a wholly positive welcome. Sub-brands catered for the various off-shoot company divisions such as search, rewards and the highly successful technology divisions.
It was deemed that in an increasingly competitive marketplace, the new brand effectively communicated strong values and ability to deliver superior service in affiliate marketing. The finished result demonstrates how we can take a brand and move it into a new direction across all forms of online and offline – a truly integrated offering, all fed from the same creative source.
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