Potters Leisure ResortVISIT POTTERSHOLIDAYS.COM
THE CLIENT APPOINTED ONEAGENCY.CO TO DESIGN AND BUILD A NEW WEBSITE AS WELL AS DEVELOP A DIGITAL STRATEGY AND A MONTHLY SEARCH ENGINE PROMOTION PLAN.
BackgroundThe client was looking for an agency to work closely with, to manage all weekly updates to the website as well as fully integrate with Potters’ own in house creative and IT team.
The challengeThe site needed to be a content-rich website to reflect the sheer abundance of break related activities on offer. To keep it up-to-date and at the top of the search engines would require consistent client and agency liaison.
Our solutionAn integrated ‘Break Search Calendar’ was created, helping users interact with break prices and accommodation selection. Strategic analytics allow for a high level of user tracking, meaning the site can be modified according to user patterns and behaviour.
The site utilised lots of targeted, keyword rich content to ensure an increased chance of high rankings within selected search engine targets.
Ongoing creative, technical and search services allow for a quick response to the ever changing landscape of this aggressive and over populated online marketplace.
Find out how oneagency.co can market your business by contacting Mark Littlewood on 01603 252555 or clicking here.