BackgroundSingle ply roofing specialist Sika Sarnafil has been a valued client since 2008, when it first asked us to maintain and build its profile as the market leading system in the UK via a trade media relations programme.
The ChallengeThe paid-for editorials in trade publications that form a part of any trade PR programme can, frankly, become much of a muchness. So we needed Sika Sarnafil coverage of this kind to stand out as well as to achieve different and more valuable types of coverage in order to reach a diverse audience of roofing contractors, architects, specifiers and others working in the built environment sector.
SolutionA classic trade media relations programme, but with variety, authority and personality. A mix of high-profile and unusual project case studies form the backbone of the campaign, with award wins and other stories adding to the requirement to produce regular news releases. By-lined features positioning Sika Sarnafil personnel as industry experts as well as supporting awards entries provide diversity and more opportunities to connect with the media.
Increased coverage and a constant presence in core publications cements Sika Sarnafil’s market-leading status. We’ve also produced think pieces that show-off the company’s expertise, built successful relationships with journalists, client contacts and key supply-chain partners, and helped the team win awards. It’s an account we enjoy working on and we believe that particularly shines through in the strong stories we root out and the lively copy we write.
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