Van Dal Shoes

BackgroundBoth we and the client recognised that Van Dal’s traditional and historic brand was not immediately in tune with cutting-edge consumer technology and the internet as part of its marketing strategy.
The ChallengePrevious online presence was low-key and there was little understanding of how the target customer group would react to buying online and respond to digital marketing.
Our solutionA trial e-commerce platform was rolled out to support the Van Dal Factory Shoe Shop and gauge customer reaction and feedback to buying online.

After a successful trial, the team developed a new consumer-facing e-commerce store for the main brand site. Developed to adopt seasonal campaign ‘skins’, the new site closely integrated with our offline marketing and brand strategy to both trade and consumer markets. Further developments ensured our own bespoke content management system – oneCMS – communicates daily with Van Dal Shoes’ own internal stock management systems. All managed on a daily basis by oneagency.co’s technical department.