Definition of integrated marketing:

A management concept that is designed to make all aspects of marketing communication such as advertising, marketing, digital and public relations work together as a unified force.

The real beauty of using an integrated agency is that we don’t push any one channel onto clients simply because that’s our area of specialism and/or the latest industry buzz. We’re channel-neutral, we’re Switzerland! We simply recommend the most appropriate solution to a client’s marketing brief, regardless of channel. This way budgets work harder and the chosen disciplines combine to produce the best results.

For example by using oneagency.co you can be sure all your digital activity compliments your web design and build. That’s because we’ve spent particular time and energy on making sure search engine optimisation (SEO) is a vital part of proceedings because the fact is its crucial to online success. We make sure our clients’ enjoy a consistently favourable search engine ranking, which in turn brings optimum performance from their Internet based platform.

You can also apply similar integration to PR and SEO. After all digital PR wouldn’t be very effective without consideration to key words. And soon you see a pattern emerging and that pattern is a ‘oneness’ that allows for perfect synergy across your marketing mix, which in turn leads to more cost-effective campaigns with improved return on investment.

Ensure you’re part of the bigger picture with oneagency.co. Full service – one agency. It makes sense.

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