Back to top

Bespoke e-commerce
platform tailored to integrate
seamlessly with ERP systems.

Introducing euronics.co.uk

The Challenge

With 25 member countries across the continent and a total of 8,900 specialist stores and branches, every agent in each country is considered a specialist in the field of electrical goods. Euronics therefore needed a strategic partner for the UK digital retail channel. OneAgency are the partner to deliver this.

Our Solution

We designed and developed a mobile friendly e-commerce website that offers consumers the option to buy direct from Euronics and to choose from one of the hundreds of retailers across the UK. We also developed a bespoke ‘Click & Reserve’ facility allowing products to be reserved direct with the retailer - the perfect integrated answer to increasing store footfall via the online channel.

Results

As an award winning website in it’s own right, the website is at the sharp end of UK retail expectations. It delivers as the main UK wide interface for all Euronics' retail stores, ensuring integration with above-the-line promotions and media activity. Ongoing support, maintenance and strategic delivery ensures the large scale sales volumes are taken care of in the same manner as the client relationship.

Big brands. Big promos. Big ideas

Euronics and OneAgency work closely with many of the UK’s leading brands such as Samsung and Bosch, frequently marketing their latest promotions and products online and ensuring integration with their own above-the-line activity. Banner adverts, basket trade-in promotions and bespoke campaign development are all handled by our digital creative and planning teams.

Beautifully crafted digital spaces for leading household names

We regularly work with global electrical brands to create and build them dedicated brand pages on euronics.co.uk. Taking their brand, imagery and messaging to a tightly controlled demographic acts a valuable audience channel, introducing new consumers to the latest technology and products. From design to build we ensure this digital space is seamlessly integrated on site to provide a streamlined, user-friendly experience – all designed to add weight to the retail messaging.

Working with OneAgency means a brand gets the very best of creative and technical inputs. Combined together, these two core disciplines create powerful promotional ideas are delivered online.

VIEW BRAND PAGES BELOW

Google Maps API Integration

With hundreds of independent retailers across the UK, Euronics need to be able to ensure that their UK customer base is partnered with their local Euronics retailer. This was achieved by building a basket and checkout facility integrated with geo location mapping for real-time UK store allocation and sales distribution.

Technical development

OneAgency clients realise that it’s not just about the pretty stuff. Our clients expect to be able to work with an agency that delivers on the essential, high level technical delivery – every time. Our full time team of the region’s most experienced developers work hard to ensure our client sites are always supported, maintained and managed.

SAP | Rackspace | Sagepay | PayPal | Google

SAP product integration

As a bespoke agency, we understand the value of integration. The highly bespoke nature of the Euronics platform has been created to seamlessly integrate with the industry leading in-house retail management and omnichannel commerce software from SAP.

A flexible platform

Our bespoke, SEO-friendly ecommerce platform allows for a flexible suite of retailer tools including white-label microsite management, product promotions, customer, order and stock management.

It’s all in the detail

With a UK wide order coverage, Euronics demands high levels of technical planning and delivery. With orders being assigned to chosen retailers, euronics.co.uk has a lot of processing to do to ensure the right order gets to the right retailer which means the customer ends up with the right order. It’s what being a successful brand is all about.

Integrating direct consumer channels

Like many leading retail platforms, Euronics.co.uk has many sides to it’s business.
OneAgency integrates securely with multiple 3rd party data providers to offer as many consumer channels as possible.

oneCMS. Hundreds of retailers.
Thousands of orders.

It’s no good having a great looking website that does not deliver on strategic business expectation. Our centralised retail platform for Euronics.co.uk ensures all UK retails have their own secure accounts which they use to manage their respective content, customers, orders and management information.

Arrange a .conversation

Find out how OneAgency can help market your business by calling us
on 01603 252555 or fill in a contact form here.

contact