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Bespoke e-commerce
platform tailored to integrate
seamlessly with ERP systems.
Introducing euronics.co.uk
The Challenge
With 25 member countries across the continent and a total of 8,900 specialist stores and branches, every agent in each country is considered a specialist in the field of electrical goods. Euronics therefore needed a strategic partner for the UK digital retail channel. OneAgency are the partner to deliver this.
Our Solution
We designed and developed a mobile friendly e-commerce website that offers consumers the option to buy direct from Euronics and to choose from one of the hundreds of retailers across the UK. We also developed a bespoke ‘Click & Reserve’ facility allowing products to be reserved direct with the retailer - the perfect integrated answer to increasing store footfall via the online channel.
Results
As an award winning website in it’s own right, the website is at the sharp end of UK retail expectations. It delivers as the main UK wide interface for all Euronics' retail stores, ensuring integration with above-the-line promotions and media activity. Ongoing support, maintenance and strategic delivery ensures the large scale sales volumes are taken care of in the same manner as the client relationship.
Big brands. Big promos. Big ideas
Euronics and OneAgency work closely with many of the UK’s leading brands such as Samsung and Bosch, frequently marketing their latest promotions and products online and ensuring integration with their own above-the-line activity. Banner adverts, basket trade-in promotions and bespoke campaign development are all handled by our digital creative and planning teams.
Beautifully crafted digital spaces for leading household names
We regularly work with global electrical brands to create and build them dedicated brand pages on euronics.co.uk. Taking their brand, imagery and messaging to a tightly controlled demographic acts a valuable audience channel, introducing new consumers to the latest technology and products. From design to build we ensure this digital space is seamlessly integrated on site to provide a streamlined, user-friendly experience – all designed to add weight to the retail messaging.
Working with OneAgency means a brand gets the very best of creative and technical inputs. Combined together, these two core disciplines create powerful promotional ideas are delivered online.
Google Maps API Integration
With hundreds of independent retailers across the UK, Euronics need to be able to ensure that their UK customer base is partnered with their local Euronics retailer. This was achieved by building a basket and checkout facility integrated with geo location mapping for real-time UK store allocation and sales distribution.
Technical development
Integrating direct consumer channels
Like many leading retail platforms, Euronics.co.uk has many sides to it’s business.
OneAgency integrates securely with multiple 3rd party data providers to offer as many consumer channels as possible.
oneCMS. Hundreds of retailers.
Thousands of orders.
It’s no good having a great looking website that does not deliver on strategic business expectation. Our centralised retail platform for Euronics.co.uk ensures all UK retails have their own secure accounts which they use to manage their respective content, customers, orders and management information.
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