Back to top
Refreshing comms for an innovative
The world’s most advanced water appliance
What we do for Zip.
Or perhaps it’s easier to start with what we don’t do! A truly integrated account, we work with Zip as if we were part oftheir in-house marketing team. Five years ago Zip appointed OneAgency for our studio skills on a project basis, now we are the lead UK retained agency managing the brand and creative from conception and applying it across a diverse range of channels. From literature, stand design, emails to innovative bespoke digital platforms, we cover it all. Our monthly work includes PR, social media, digital marketing, design and development, email marketing, experiential marketing, event management and much, much more. It is our hard working team and passion for this superb and unique brand that has seen us successfully grow the account year after year.
The wonderful world of print.
Print is very much still alive and working on a premium brand allows us to create and specify some beautiful print jobs. Never is our office so excited than when taking delivery of our latest piece of print for Zip.
Creating digitalspaces for a global brand
We have created a wide range of digital solutions for Zip, from beautiful bespoke and relevant websites and landing pages to digital portals. Zip have a comprehensive target audience ranging from end consumers and architects to facility and office managers. Ensuring that each audience has a relevant and informative digital strategy has been a key focus for Zip. ‘Tapping’ into our skills of in-house digital designers and highly experienced developers has enabled Zip to respond quickly to market requirements and lead the way in the latest technology and innovations.
and effective email marketing
PPC and remarketing. It’s all about the results.
Through a tactical and bespoke approach, our PPC and remarketing efforts have not only worked to raise brand awareness and create an impressive number of impressions and website visits, but have also resulted in those oh-so-valuable leads.
With the Zip.com website being updated and refreshed in Australia, Zip UK needed to ensure that it was protecting its brand and appearing in the UK SERPs while the main website was undergoing important maintenance work.
With the lack of a fully functioning website, Zip also required a solution to capture leads and reflect its stylish new Design Range to target audiences.
We created a PPC brand campaign that ensured Zip dominated all brand-related searches. A separate landing page was also built that allows visitors to download a brochure, watch a demo, request further information and showcase the range and its key selling points. By carefully testing the effectiveness of this page, we tweaked the layout and messaging until we had the ultimate conversion from click to enquiry. The lead generation campaign began and hit the ground running via PPC on generic terms and remarketing (reconnecting with visitors and growing the audience further).
Creating fantastic brand and new product launch awareness, the first quarter of the remarketing campaign saw over 8 million impressions generated, alongside over 22k visits to the website;
all within budget.
Using image-based advertisements, new product promotions, and bespoke, optimised landing pages, we were able to generate quality product enquiries for the sales team and collect data
for targeting later.
We were also able to generate traffic to e-commerce websites when no organic listings existed, and generate product sales enquiries when the UK website was unable to do so.
Are you experienced?
Everybody that sees a working Zip Tap loves it, without exception. It was therefore imperative that we found a solution that would enable end users and our target market to engage with and demo the wonderful Zip Taps on offer. In drives 'Fifi' the H-van for some down to earth grassroots marketing. On behalf of Zip we purchased and branded a stunning Citroen H-van. We then devised a highly targeted calendar for the H-van to appear across the country, showcasing Zip's products and allowing consumers to experience Zip up close and personal. Hydrating the nation at swanky Polo events, Livingetc House Tour and appearing in busy London streets, the H-van has travelled thousands of miles (granted on the back of a loader for most of the journey, but still) and dished out thousands of litres of Zip's famous pure-tasting water.
In 2015 we appointed brand influencers to support Zip in their social journey, a move that has seen Zip innovate in their sector. Providing a wealth of fresh and rich content as well as supporting Zip at events it has allowed our following to grow from strength to strength.