ATP brand identity

ATP brand identity

ATP (Associated Technology Partners) deliver innovative technology solutions to address a range of waste and energy challenges for global businesses. With an environmental bias they help to reduce landfill, carbon footprints and cost for their clients.


A start-up company, ATP came to OneAgency requiring a new brand Identity, and launch collateral in a short timeframe. In a crowded market place it was important to make ATP stand out from their competitors and to position them appropriately. A sophisticated, earthy colour palette of bronze and greys presents them as experts in their field with a nod to their environmental credentials at the same time. The logo also makes reference to their progressive nature with an arrow that doubles as a tree, again a subtle reference to their green ethics.


We created a new brand identity, brand guidelines, stationery and a landing page to help launch them to their potential customers in a short space of time.


ATP now benefits from a modern, professional brand identity and a range of marketing communication materials it needs to reach its target audience.

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