Bailoy brand development

A comprehensive branding development project for Bailoy

Bailoy, the turf irrigation control systems manufacturer and software developer, has been in business for 35 years, but felt, four years ago, that the time was right to raise the brand’s profile – and so it turned to OneAgency.

Background
A comprehensive brand development project was required to evolve the brand.

Activity
We created brand guidelines and revamped all offline and online advertising, marketing and literature, including a software demonstration pack essential to new business. We’ve supported the brand at key trade shows with exhibition graphics and stands. Project PR work has been implemented to launch Bailoy’s latest products to the media via press packs, plus a case study and commissioned photography were recently produced on a customer installation, generating additional publicity.

Results
Bailoy now benefits from a modern, professional brand identity and the full gamut of marketing communication materials it needs to reach its target audience.

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