Celotex asked us to develop its existing corporate identity to create a fresher, more modern feel for the brand to counter the perception that the company’s image had grown a little tired.
To create an identity that worked across all tactical campaigns and relevant to all audiences.
We refreshed the brand image by using the Celotex pink to convey a sense of customer intimacy and more caring message.
Separate creative styles were developed to communicate to the company’s two main target markets, with a more humorous approach adopted for trade communications while aspirational or thought-provoking imagery reached specifiers.
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