Single ply roofing specialist Sika Sarnafil has been a valued client since 2008, when it first asked us to maintain and build its profile as the market leading system in the UK via a trade media relations programme.
The paid-for editorials in trade publications that form a part of any trade PR programme can, frankly, become much of a muchness. So we needed Sika Sarnafil coverage of this kind to stand out as well as to achieve different and more valuable types of coverage in order to reach a diverse audience of roofing contractors, architects, specifiers and others working in the built environment sector.
A classic trade media relations programme, but with variety, authority and personality. A mix of high-profile and unusual project case studies form the backbone of the campaign, with award wins and other stories adding to the requirement to produce regular news releases. By-lined features positioning Sika Sarnafil personnel as industry experts as well as supporting awards entries provide diversity and more opportunities to connect with the media.