Teknomek Brand Identity

Teknomek brochure design

We were asked to refresh brand identity to ensure more effective and targeted communication with new and existing customers.

Background
A brand audit discovered Teknomek’s core advantage in the marketplace is its high quality manufacturing processes, which far outstripped that of its competitors. The brief focused on this and how we build a brand identity to sell this proposition to target audiences.

The Challenge
The challenge would be to reflect Teknomek’s own exacting standards of quality and its ability to set the standard in manufacturing hygienic equipment with market leading designs at its core.

Our Solution
We created a logo, developed an image library that focused on high quality shots of manufacturing processes, a new set of contemporary typefaces and the production of brand guidelines to keep the company aligned with its unique proposition.

We communicated this new look via a comprehensive marketing strategy that includes website design and build, advertising, email marketing, direct mail and public relations.

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