New website project for B2B client Wallgate

wallgate creative design

Wallgate came to OneAgency in the need of a complete website overhaul. As a market leader and manufacturing specialist, it was vital their digital offering was bought up to speed so they could showcase their product offering in a more user-friendly way.

Brief

Following the rebrand, Wallgate wanted their website to maximise lead generation while reflecting the newly created brand values of robust, quality and innovation. In particular enhancing brand presence online, improving user experience, the ability to use the site as a tool to present rich content to global markets and fulfil the potential social media opportunities.

Our Solution

We scoped, designed and built a fully mobile responsive, SEO-friendly solution with an easy to use content management system. In addition, we created a comprehensive content strategy which included creating case studies, digital sales literature and a ‘tech centre’ full of specifications, NBS Plus, RIBA, BIM files and documentation. What’s more, we reorganised all product content to create a simple effective user journey.

Results

Completed on a very modest budget, wallgate.com has been received extremely positively, not only in the UK, but worldwide by Wallgate’s distributors, customers and partners. From the get go, it was ranking for keyword terms and in addition, is generating quality leads and enquiries for the Wallgate sales team; one of the main objectives.

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