LNER Tender Submisson

Brief

OneAgency helps clients win big business with niche ‘Tender Support Services’.

In this case RG, part of SSP – The Food Travel Experts whose clients include some of the top train operating companies and lounge service providers across the UK and mainland Europe – approached us to provide the design and presentation support for their bid to LNER.

Solution

Right from the start we got involved at the heart of the project with Phil Hinckley, OneAgency’s London Director, joining the RG bid team meetings for innovation and creative input. Working closely with the team we created the graphics to help explain the compelling story delivered via an online submission. This was backed up by an executive summary, crafted to visually deliver the key points, and sent to LNER as an interactive bookmarked PDF entitled ‘We love where you’re going’.

Tenders never end with just one stage, we also created powerpoint presentations, a summary video, posters and banners for the face-to-face stage of the process.

Results

This message from Beat Ehlers, the CEO of RG, says it all.

“Just wanted to let you know that we were successful in retaining the LNER contract for another 5 years! ‘We love where you’re going’ seems to have done the trick”.

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