December 11, 2010
Businesses investing in email marketing
We have recently been appointed by Dingles Motor Group and Eaton Vale, two prominent regional businesses that have recognised the benefit a fully-managed email marketing campaign will bring for their respective brands.
Dingles Motor Group has tasked us with the development of a creative microsite and a supporting email marketing campaign to promote its range of new Toyotas. Meanwhile Eaton Vale – a joint enterprise between the Norfolk Scout Association and Girlguiding Norfolk – is using an e-shot campaign to target schools with its range of outdoor activities such as climbing, abseiling and high ropes.
“Here we have two very different clients and two very different products to market. Email marketing is an effective and efficient advertising tool, which enables the advertiser to reach thousands of readers with targeted messages while accurately tracking and measuring the response. But for it to work it must be captivating to grab the recipient’s attention. Our work for national brands such as Euronics and Van Dal means we have all of the parts in place to design, build and manage an email marketing campaign as well as the right technology to ensure your campaign message gets delivered to your intended recipients and ultimately delivers a return on your investment.”