Google has recently changed the way its local search facility works in an attempt to create a more consistent approach to localising results. For a small business with one fixed address, this change brings an entirely new way of optimising your rankings. Here we look at how you can ensure your business ranks across borders in spite of these changes.
“The main disadvantage is the restrictions this will place on many independent businesses previously using Google Local to sell services across counties as well as the one in which they have a fixed address. With each business allowed just one listing per physical outlet, businesses can only rely on Google Local to get to the top of the search results in their immediate area. It is easy to see how this will negatively affect service providers such as wedding photographers who have relied on Google Search to place them in the top results for relevant key phrases outside the area in which they have a fixed address.”
The solution to this is a well optimised, continually updated website – the importance of which cannot be underestimated, as those businesses that have worked hard to create and maintain an online presence will bear testament to.
oneagency.co offers businesses a complete web design service and can generate huge opportunities and revenue through SEO and SMO. To ensure that your business lists in the map result and features in the top part of the natural results across the country in spite of these changes, call oneagency.co and speak to Carl Willimott today