Working with Hamilton, expert British paint brush manufacturer, oneagency.co developed a brand new identity for its latest brush range, ‘Expression’. A range that has been a long time coming and finally gives painter and decorators (P&Ds) an advanced fresh decorating tool choice producing a consistently smooth finish every time.
Officially launched at this year’s National P&D Show – a trade show held at the Ricoh Arena, Coventry in November across two days – this next generation brush was the topic of conversation.
The Painting and Decorating Show is the biggest annual trade event in the UK for the painting and decorating industry, so what better place to launch it?
With an impressive new stand and the unveiling of ‘Expression’, it drew a record number of visitors to the Hamilton stand. By lunchtime on day one visitors were fighting their way on to the stand just to get a peek at their products.
Professional P&D’s, trade customers and competitors were extremely impressed with the technology behind the ‘Expression’ range, created in conjunction with the Hamilton professional decorating panel.
“The feedback has been incredible, the show couldn’t have gone any better for us – the number of visitors we had across the two days, and enquiries thereafter has been overwhelming.
We ran out of samples by lunchtime on day one – I think we underestimated the hype there would be for this new range. We are all very proud of the ‘Expression’ range and we can confidently say that it has been positively received industry wide.”
– Philippa Pawson, Hamilton Marketing Manager