July 12, 2010
We’ve got the power
We’ve beaten off competition from London and East Anglian agencies to land the prestigious Haven Power account.
Haven Power, part of the large Drax Power Group, has its headquarters at Ransomes Business Park, Ipswich. The company is an electricity supplier to business customers across the country, and our appointment is designed to aid ambitious plans for rapid growth in its markets covering SME and industrial and commercial customers.
“Haven Power is a relatively young company that has grown quickly from scratch to serve SME customers across more than 25,000 sites, while also moving into supplying industrial and commercial businesses with larger energy needs. I’m delighted they have chosen us to provide all their marketing communication needs, integrating advertising with PR and online services to raise Haven’s profile and reputation as part of its aggressive business expansion programme.”
Tara Mallinson, client services director
Our 30-strong team has already begun working on overseeing qualitative customer research, as well as designing and building a new website and company intranet, and developing a strategic online marketing campaign with SEO emphasis. Integrated advertising, direct mail and public relations campaigns will begin shortly.
“Appointing a marketing agency to work with us on the next, crucial stage of our expansion fulfils a strategic aim we set for the business at this time. We were impressed with the agency’s enthusiasm and how quickly it developed a good understanding of our business – as well as its creativity and the full range of marketing services it could provide from under one roof.”
Richard Robey, sales and marketing director at Haven Power