Chantry Place Launchpad crowns winner in search for Norfolk’s next retail success story

Huge congratulations to Millie Wykes, founder of The New Archive, who has been named the winner of the Chantry Place Launchpad initiative.

Created to discover and support ambitious independent retailers ready to step into physical space, Launchpad attracted a highly competitive field of entrants from across Norfolk. Following a public vote between finalists The New Archive and Piotis, Millie’s distinctive vision and curated retail concept captured the support of both the judging panel and the local community.

OneAgency played a central role in shaping and delivering the Launchpad initiative in partnership with Chantry Place, from initial concept through to campaign execution.

From the outset, the ambition was to create a meaningful platform for emerging brands while injecting fresh energy and innovation into the centre. OneAgency developed the Launchpad name, identity and campaign messaging, alongside a targeted application process designed to attract high-potential independent businesses.

The campaign generated strong engagement, with 26 applications received from a diverse mix of regional brands and entrepreneurs.

Following a rigorous shortlisting process, six finalists were invited to present their retail propositions, growth plans and brand vision to an expert panel. Helen Littlewood, client services director and co-owner at OneAgency, joined representatives from Chantry Place and the wider business community to select the final two.

The process culminated in a public vote, placing the final decision in the hands of the Norwich community and reinforcing the initiative’s local focus.

Helen Littlewood commented: “This has been an incredibly rewarding initiative to be part of. The standard of applications was exceptionally high, and it was inspiring to see so many independent businesses with clear ambition and strong retail concepts.

“Launchpad is exactly the kind of forward-thinking approach retail destinations need – creating opportunities for emerging brands while delivering something new and engaging for visitors. Congratulations to Millie and The New Archive. We’re excited to see the store come to life at Chantry Place.”

As an ongoing strategic partner, OneAgency continues to support Chantry Place through integrated marketing activity spanning strategy, social, content, paid media and digital campaigns, all focused on driving engagement, footfall and long-term brand growth.

Launchpad is a strong example of how collaborative, community-led initiatives can help retail destinations evolve and remain relevant in a changing landscape.

To find out more about our work with Chantry Place, view our case study. If you’re a retail or destination brand looking to drive measurable results, get in touch to see how OneAgency can support your next phase of growth.