July 6, 2011
Floors-2-Go appoints us to lead digital strategy
Leading laminate and real wood flooring specialists Floors-2-Go has appointed us as its digital partner to help grow its online offering. The specialist flooring company, which has over 80 stores throughout the UK, is realigning all its digital channels, starting with the launch of a new e-commerce website.
Live on 1 July, the newly designed e-comm site required considerable planning to accommodate the content one would expect from the retailer with the largest range of natural and laminate flooring products in the UK. Content, accessibility, usability and visibility have been designed to support one another and the graphics and text provide a professional and appealing look. You can check it out at www.floors2go.co.uk.
Following on from the launch of the e-comm site we will be turning our attention to the brand’s overall digital strategy including paid and organic search and banner advertising.