The CMAs were created to highlight the construction industry’s creativity, innovation and effectiveness in marketing. Recognised for our work with Travis Perkins-owned brand CCF, the nationwide distributor of insulation and interior building products to the UK construction industry, OneAgency’s brief was to engage and educate the CCF team in the company’s goals and values. The resulting internal communications campaign centred on a very special employee event, quite distinct from the usual mundane corporate conference.
With witty, eye catching creative that delivered CCF’s key messages straight between the eyes, ‘Vision 20:20’ was born. A new way of communicating to the CCF team, this interactive, captivating event encompassed graphic displays, digital assets, video elements, celebrity guests and more, all with the aim of bringing clarity and focus to the business, brand and culture.
An impressive 94% of attendees went away understanding CCF’s company goals and objectives for 2020, so it’s no surprise that the event was deemed a huge success by the client. And we were pretty chuffed too!
The CMA winners were announced at an online award ceremony on 26 November 2020, where agencies and marketing teams from across the country logged on to see who would be crowned victorious. You can view all the winners and runners up here.
OneAgency’s managing director, Mark Littlewood, says: “Everyone knows the CMAs and the prestige they carry, so we’re really excited to be winners – especially with such tough competition.
“OneAgency’s experience in construction industry marketing has real breadth and depth and this award win reflects that. We’re working with some incredible clients doing groundbreaking work across brand and website development, digital marketing, PR, events and social media, all with measurable results. Our secret? Understanding the sector and those who make it tick, then applying fresh thinking.
“Well done to the OneAgency team, who have once again displayed their fantastic expertise and teamwork across multiple disciplines – that’s what being an integrated agency is all about!”
If you’re looking for an award winning, digitally led creative marketing agency to help build your business, look no further. Contact OneAgency today.