August 24, 2011
What makes the beautiful game, beautiful?
It’s fantastic seeing the results of your client’s work on national TV week after week, and the start of the new football season provides us with just that pleasure.
Toro has long been providing England’s top Premier League clubs with professional turfcare machinery for their stadiums and training grounds and we’ve long been providing – 17 years and counting – Toro with fully-integrated marketing campaigns to encourage them and other professional football clubs across Britain to choose Toro.
We don’t need to praise the quality and technology of Toro products, they speak for themselves. From professional sports mowers, aeration machinery, utility vehicles and sprayers – as well as hi-tec turf irrigation systems – their standard is reflected in the pitches the groundsmen of Manchester United, Liverpool, Arsenal, Chelsea, Manchester City and more create – quite simply they’re beautiful!
Still as with every industry there’s competition and our role is to ensure Toro continues to lead its respective UK markets, which also include golf courses and amenity landscapes. We do this by developing strategic creative marketing campaigns that year after year capture attention and cause us to pull on our experience in all marketing communication disciplines.
Our media planning expertise in the trade press means we know the best places to make sure Toro’s print advertising and e-marketing reach the groundsmen and facilities managers who are the decision-makers in this field. Meanwhile our heavyweight, wide-ranging PR campaign means that we maintain a high Toro profile in editorial pages too. New launches, product improvements, customer case-studies and more are seen constantly on news and features pages, while our regular Toro publication is eagerly awaited by the market.
Then there are the supporting materials we design, artwork and print. They include leaflets, flyers, posters and mailshots promoting all areas of the UK business – also encompassing finance, maintenance, training and dealer support. We also create a range of materials to support regular UK-based international exhibition attendance. Exhibition graphics and pop-up banners, with Toro-branded visitor goody bags, create a show presence, while items such as year planners and desk pads keep the Toro brand in front of those who matter, in the workplace.
Colin Turner, the agency’s Toros’ account director, says: “We’ve enjoyed a long, productive and happy working relationship with Toro and its UK distributor Lely to the point where we can modestly claim to be an integral part of the brand’s UK marketing communications’ team. Our extensive advertising, PR and e-marketing campaigns continue to help maintain Toro’s position as the market leader.”