April 17, 2012

Another new account…It’s how we roll!

We’re delighted to announce that, after being invited to pitch against three agencies, we have been appointed by the prestigious consumer lawnmower brand Hayter.

For the last 65 years Hayter has been producing mowers synonymous with British grass cutting and creating those all-important rear roller stripes. It is, if you like, the Aston Martin of lawnmowers.

As a British brand and Royal Warrant holder, this is a big year for Hayter. Our consumer marketing support for the brand in this all-important year includes national press advertising, direct mail, email marketing, competitions and POS material for their specialist dealers.

Since 2005 Hayter has been owned by The Toro Company based in Minneapolis, USA. Toro is a leading global manufacturer of high-quality grass cutting equipment for golf courses, landscape contractors and homeowners. We were asked to pitch for the Hayter account based on our long-standing work for The Toro Company and its UK distributor Lely.