Construction Marketing Awards 2024 – we’ve been shortlisted! 

It’s that time of year again! We’re thrilled to announce that we’ve been shortlisted in the Construction Marketing Awards 2024 for the fourth consecutive year. 

Our nomination this year? The ‘Best Branding & Positioning’ category for our work with AccuRoof, showcasing a campaign just as creative as its audience.

In response to the post-Grenfell Building Safety Act, SIG Design & Technology needed to realign its brand to better meet architects’ evolving needs. Enter AccuRoof – a strategic rebrand to deeply connect with architects, drawing on extensive market research. 

Survey responses revealed that for architects choosing a supplier, ‘product knowledge and product agnosticism’ ranked as the most important factor. SIG D&T’s key selling point, offering unbiased advice, led to the development of the “triple A” approach: ‘accurate, agnostic advice,’ inspiring the new name, AccuRoof.

With a bold new visual style, updated logo and graphical devices, paired with a refined tone of voice and copywriting guidelines, we strengthened an identity that resonates more effectively with architects.

Our creative strategy was clear: to guide architects, now more focused than ever on regulatory standards, to seek specialist advice on materials early in their projects. The campaign’s central message, “Unleash Your Creativity,” was designed to captivate architects across multiple channels, showcasing how AccuRoof’s specialised knowledge of roofing systems will help them find the optimal solution. 

Thanks to our understanding of this audience and the challenges in the construction sector, we were able to craft a memorable rebrand in the minds of those that matter. 

And the results speak for themselves.

So, as the awards night approaches, we’re taking a moment to reflect on the impact our work has made. We’re looking forward to celebrating our achievements and joining others at the awards gala on December 3rd.

Find out how our expertise can help you today. 

Let’s build something.