/ March 12, 2013

From brand identity to marketing integration for Teknomek

Early on in our relationship with Teknomek, the UK’s leading manufacturer of stainless steel hygiene furniture and equipment, we worked on the brief to refresh the brand’s identity to ensure more effective and targeted communication with new and existing customers. The campaign – which you can read more about on our work page here – gave the brand differentiation from its competitors and extended its messaging in a competitive market.

Since then the account has become truly ‘integrated’ with a marketing strategy that has expanded widely to incorporate all marketing communication channels. Moving from a strategy which originally focused predominantly on monthly inserts in a large number of publications, oneagency.co’s approach is tailored to focus more precisely on key publications in key sectors, utilising all channels from print and digital PR, online advertising, print advertising, direct mail and email marketing to increase brand awareness and drive sales.

As a result, our outreach to Teknomek’s target audience is becoming increasingly more specific and tailored, utilising sector-specific copy and case studies to strengthen Teknomek’s brand positioning, as one of experience and expertise.

We have also been fundamental in implementing a refresh of Teknomek’s e-commerce site, using navigational and design changes to improve the user journey and Google rankings.

One of our most recent projects has been the new Spring 2013 product catalogue. It’s the second one we’ve managed and was no small task for the team. With over 1000 products and 12 product lines across 156 pages, it required all our copywriting, design, print and production, and project management skills. It’s due to be distributed very soon and we’re hugely excited about seeing the final result!

 

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