Integrated marketing campaign scoops international award

At this year’s Golf Industry Show in Orlando our client Reesink Turfcare was named Marketing Distributor of the Year by Otterbine, whose water management systems Reesink distributes in the UK and Ireland.

Pitched against all Otterbine’s international distributors this is high praise indeed for Reesink and indeed us as Reesink’s marketing agency for over 20 years. As Holly Jones, marketing manager of Reesink, said: “This is as much yours if not more!”

Winning for “continued excellence in raising the exposure of Otterbine in all market sectors,” according to Otterbine’s international region manager, Reg Varney, the campaign was a joint and collaborative effort with Reesink.

Reesink Turfcare MD David Cole who accepted the award from Otterbine CEO Charlie Barebo comments: “We have always placed a great deal of importance on supporting the brands we distribute with solid marketing activity.

“Whether it’s show support, advertising, creative, literature design or digital marketing, we support all our brands with the same dedicated team providing top-level creative with an integrated approach.”

Along with distributing Otterbine, Reesink Turfcare is also the exclusive distributor of Toro professional turfcare machinery and irrigation products and TYM compact tractors for the golf, sport and amenity sectors and we are proud to work with Reesink to support all these global brands here in the UK and Ireland.

OneAgency account director Jon Goves adds: “We stay very tuned in to what Holly and her team need, providing all-year-round instant support across the full marketing mix. It’s very much a combined team effort, working closely together to maximise the marketing effectiveness. And to learn the team has been recognised like this confirms what a good job we’re all doing.”

(The image that accompanies this is the hero image from the creative for our current Otterbine campaign.)