May 11, 2017
Livingetc House Tours round two
Last year, our client Zip Water UK proudly sponsored the annual Livingetc House Tours for the very first time. A key event for any interior design enthusiast, the tour gave more than 500 people exclusive access to some of the most magnificent homes in the hippest part of southwest London.
OneAgency’s Zip team had the privilege of joining the tour on what turned out to be one of the sunniest days of September.
Home envy was running high while we leisurely walked around homes and gardens from Battersea to Wandsworth, ogling gorgeous decorating schemes in wonderful weather.
We also got the opportunity to chat with the team from the magazine, who were there to meet and greet with their readers, special guests and the amazing homeowners.
As well as thoroughly enjoying ourselves, sponsoring the event was also an incredible opportunity for Zip. As manufacturers of instant filtered boiling, chilled and sparkling water taps, which are both high-end and design-led, Livingetc has been a key title for raising Zip’s awareness in the residential market over the last 12 months.
Sharing the same target audience as Zip, Livingetc delivers the highest AB audience and offers a total reach of 2.3m affluent, design-conscious homeowners across all its channels. As such, visibility at the event formed a key part of our 2016 marketing plans, allowing Zip to expose the brand to hundreds of interior design enthusiasts on the day.
Along with being recognised as an official event partner, Zip benefited from pre-event marketing and promotional activity at the event itself, including branding on event tickets, maps, wristbands and goody bags. On the day we were also able to offer Livingetc readers Zip’s pure tasting chilled water and delicious mocktails made from filtered sparkling water – all served from Zip’s mobile Hydration Station, which we parked and set up outside one of the homes.
Post-event and the coverage continued for those who couldn’t be there. Livingetc told the story of the event to the rest of their audience through video and across their social channels.
Both we and our client were so pleased with the results last year that sponsoring Livingetc House Tours 2017 was never not an option.
If you’re one of the lucky few attending the tour this year, make sure you look out for Zip’s Hydration Station, and be sure to treat yourself to a refreshing drink!