Since then, work has continued apace as we prepared to roll out the new packaging and communicate the changes in product ranges to stockists and end-users. It’s a job that has certainly been keeping our senior creative – Neil Harrison – busy. He’s just finished art directing a six-day shoot of five product ranges totalling 295 individual products – in and out of packaging – for the new Hamilton catalogue and website.
This is a key milestone in a project that includes a rebrand, complete re-structure of the sub-brands and product ranges, a creative marketing campaign with creativity at its core, and a wide range of multi-channel tactics – plus, of course, new packaging.
Helen Taylor, account manager, comments: “With the design and artwork of the new packaging taking the best part of a year to complete, it is now almost ready to start hitting the shelves. Strong product photography is vital to introduce people to the new product ranges and increase familiarity with the new-look packaging.
“Ongoing customer communication, point-of-sale material and an advertising campaign are just a few of the next activities in the exciting integrated project.”