November 10, 2011

Retail expertise recognised

East Anglia’s largest independent furnishing retailer has appointed us to help increase sales and give the brand – established since 1946 – a fresh, creative and contemporary feel.

Glasswells – whose offering includes a wide range of affordable sofas, homeware, furniture, flooring and lighting – wanted to work with an agency that understood its market and could take the business to the next level. It was the presentation of a strategic, creative campaign that saw us beat 12 agencies to win the account.

As Paul Glasswell, managing director of Glasswells, explains: “We wanted to work with an agency that understood what we wanted to achieve and deliver it in a fresh, exciting way. What impressed us most was how much time the agency had spent in getting to know us and our business, and the research and thought that was put into the proposal.

The strategy demonstrated a clear understanding of our brand, the market and the consumer we’re targeting. shares our direction and enthusiasm and we’re thoroughly excited about working with them going forward.”

Client services director Helen Littlewood is delighted with the win: “The marketing communication strategy – that works across print, advertising, marketing and brand development – will start in March 2012. Our aim is to help attract a wider audience to the furniture retailer and make Glasswells the number one furniture and homeware retailer in the East of England. We’re going to be working closely with the team at Glasswells to ensure we meet its objectives and emphasise its high-quality, yet affordable, product range. As an agency, it’s great to get another retail client on board and strengthen our expertise in this sector.”