November 1, 2011
Success for SELLEBRITY™
The results are in for our client SELLEBRITY™. Since the launch in June SELLEBRITY™, the online auction site, designed by oneagency.co, and fundraising initiative has raised thousands of pounds for charity.
SELLEBRITY™ aims to gives members of the public the chance to own a piece of their favourite celebrity’s lifestyle, or even something more personal from inside their wardrobe. Bidding wars have ensued over the likes of Sharon Osbourne’s Fendi Spy handbag, Joan Armatrading’s signed guitar, Roger Moore’s signed Limited Edition Lotus car set and Orlando Bloom’s signed Pirates of the Caribbean premiere sword.
The brain behind this great idea is ex-professional footballer and Norwich City hero Darren Eadie, who has been working with Russell Evans, oneagency.co chairman and a director at SELLEBRITY™, on the business concept since the very beginning.
Russell comments: “When Darren approached me with the idea for SELLEBRITY™ I was at once caught by the simplicity yet genius of it, and I am not the only one. It has been a collaborative and integrated affair with the oneagency.co creative, marketing and digital teams jumping at the chance to work on the creative, branding, literature and website. A particular highlight was the ‘eureka’ moment when we nailed the brand name.”
If you’d like the chance to bid on a slice of the celebrity life while at the same time raising crucial funds for many different charities across the UK then visit SELLEBRITY™. Currently up for auction are: Gabby Logan’s Mulberry handbag, Robbie Savage’s Dolce & Gabbana leather jacket and Sir Bruce Forsythe’s ‘Ascot’ tie.