March 22, 2011

Surge in SEO clients


Last year we invested in our SEO offering with the recruitment of some seriously talented people – and it’s a good job too, as we’ve since secured four new SEO accounts.

National contemporary furniture brand The Cotswold Company, online travel agent Grand UK, animal health company Lintbells and office furniture specialist Office Furniture Scene are all keen to see how the SEO offering can benefit them.

“Here we have four very different clients and four very different briefs. We understand how tailoring every campaign to the individual needs of a client is essential to delivering results. That said, underneath each campaign we follow a set framework: business assessment and website audit, effective keyword selection, benchmarking, campaign implementation and conversion rate optimisation to ensure maximum return on investment from the online strategy. All are vital in transforming returns from a search budget and website.”
Carl Willimott, business development manager

Driving traffic, securing competitive search rankings and converting visits to sales – the effect of a simple yet efficient SEO campaign on meeting business objectives cannot be underestimated. And it’s for these reasons (as well as its improved measurability, near real-time tracking and analytics, of course) that we’re seeing a shift in the way businesses are allocating their marketing budgets, with an ever-increasing proportion being set aside for SEO services and activity. And that’s a wise move.

SEO, when done properly, brings a cost-effective return on investment. It allows businesses to understand how their customers buy and communicate with different audiences. Safe to say, not only are we very much looking forward to working on these new projects but we also look forward to updating you with the results in a few months.