December 16, 2012

The year for SEO and PPC

In 2012 page-one accounted for 85 percent of online traffic generated, meaning that this year the last thing anyone wanted is to drop off the first page.

Search Engine Optimisation(SEO) as a result has been vital for many of our clients and none more so than Floors-2-Go in the highly-competitive flooring related keyword market. This year we developed an SEO campaign to target high-traffic terms and created Pay Per Click(PPC) campaign to improve brand awareness with tactical sales advertised online in conjunction with instore offers.

An SEO strategy focused on a full range of search terms, including both generic product terms and brand-specific phrases. We used proven techniques such as press releases, generating new links, social media activity and adding fresh content to the website. Conversion Rate Optimisation(CRO) was also used in conjunction with SEO and PPC to help further improve return on investment.

The combination of a strong SEO and PPC campaign supporting a well-designed website produced record online monthly sales. Eleven keywords ranked at number one with 26 targeted keywords in the top 10 including ‘flooring’, ‘wood flooring’ and ‘cheap laminate flooring’. The campaign has greatly increased the numbers of customers visiting, helping to establish the business as one of the leading flooring retailers in the country with a loyal UK consumer base.

“The most important factor in our partnership with is their ability to deliver on agreed time-scales – which are normally aggressive in our business – on-time and well within our budget. And at the same time without compromising on either the brand or the business goals.”

Guru Prasad, multi-channel solutions consultant

If you’d like to know more about how our SEO and PPC activity is bringing in great results for Floors-2-Go why not take a minute to read our case study and call us on 01603 252555 if you’d like 2013 to be the year for your SEO and PPC – we can make it work for you!