December 13, 2011

Think! Norfolk goes mobile with Christmas campaign

This piece of agency news appeared in the EDP Business on Wednesday 14 December 2011.

Now live is – the latest advance in Think! Norfolk’s annual drink-driving campaign. The innovative website and mobile platform, designed and built by us, represents Think! Norfolk’s latest efforts to reduce the number of festive drink-driving offences by getting Norfolk and Norwich party goers home safely.

Providing instant access to bus, train and taxi information in the region – importantly, at the touch of a smartphone button as well as via a web browser – the site uses Google mapping technology to show the users’ current location with directions, distances and contact details of all the transport options available to them in the area. Cleverly, it highlights alternative transport for the morning after as well as the night before.

We were delighted to be involved with the project as Mark Littlewood, managing director, comments: “It has been an increasingly busy year with a growing number of local businesses and organisations requesting mobile strategies and platforms. We’re delighted to have created such an innovative mobile platform for Think! Norfolk. In an age where we’re all attached to our mobiles, we’re confident that it will help the public get home in the simplest and safest way yet.”

Mark is also predicting that is part of a trend for mobile platforms and m-commerce. “Latest statistics show that next year will see more people browsing the web on their mobiles than on a PC. So, whether you’re a public service provider like Think! Norfolk or a retailer keen to maximise on cross-channel sales, never before has it been so important that your content is optimised and delivered in the most useful and efficient way. We’re bracing ourselves for next year being ‘the year of the mobile’. We’ve made a significant investment in our mobile proposition in preparation for many more following in the footsteps of”