Introduced at this year’s Euronics Showcase – a trade show held at the NEC, Birmingham last month – the cutting-edge platform was created to provide Euronics’ members with the opportunity to own their own mobile-friendly e-commerce website, at a fraction of the standard cost.
Having been retained as Euronics’ digital marking agency since 2009, OneAgency has supported the group and its online presence for the past seven years.
Helping the brand formulate and execute its highly successful online strategy, Mark Littlewood, oneagency.co managing director, says: “We’re immensely proud to have watched Euronics adapt to the digital age and effectively engage with their agent network throughout the many years we’ve worked with them.”
Applying this strong digital focus, OneAgency worked with Euronics’ forward-thinking marketing team to engineer what Mark describes as a “powerful, game-changing and incredibly cost-effective route to market”.
“In today’s consumer-led electronics market, which sees customers shop 24/7 across multiple platforms, it’s vital that retailers have an optimised, digital offering that works on desktop, tablet and mobile.
“This new system offers agents a branded website, linked to a new or existing domain name, with complete e-commerce functionality, easy product integration and the ability to manage content, images and promotions,” he explains.
To date, over 80 independent retailers have signed up, and nearly 60 of those now have live websites.
Each agent that signs up receives digital support from the agency, which was also on offer throughout the duration of Euronics Showcase. Running a dedicated stand, oneagency.co were on hand to answer any queries and offer top tips on how to manage their e-commerce system.
“The show was a real success. Not only was it an opportunity to sign up new agents, but it was also great to meet agents face to face and collate first-hand feedback, which we’ve been able use to plan the next stage of product development,” Mark adds.