Our mission? To cut through the ‘cheap and tacky’ stigma often associated with faux foliage and reposition Blooming Artificial as a chic, modern, and grounded brand that fits seamlessly into contemporary homes across the country. 

Before launching any PR, social or paid activity, we carried out in-depth audience and competitor research to understand what consumers were looking for and where Blooming Artificial could differentiate itself. These insights informed a refined messaging framework and tone of voice.

We then developed a fully integrated, social-first performance strategy to build both brand equity and revenue simultaneously

At the heart of this approach was ‘Faux real’ –  a brand positioning centred on authenticity at every touchpoint. Just as Blooming Artificial’s products are designed to replicate the look and feel of real greenery, our messaging, creative and tone of voice ensured the brand itself felt equally natural, grounded and credible across every channel.

Success came from a fully-integrated strategy spanning multiple platforms, including Facebook, Instagram, and TikTok, and a proactive press office.

Many businesses are active across PR and social media, but far fewer are seeing meaningful, measurable returns from their efforts. While visibility is important, it’s the ability to turn attention into engagement, and ultimately revenue, that sets leading brands apart

By targeting key Easter and spring features, we secured high-profile coverage that put the brand’s hero products directly in front of their target demographic. Coverage included features in: 

The Telegraph: The Artificial Pretty Pastels Bouquet was awarded 
a 5-star rating and named a Recommended Best Buy in their “Best Fake Flowers” round-up.

The Independent: In the prestigious IndyBest edit, the Blooming Artificial Meadow Bunch was highlighted as the “Best for a 
pop of colour.” 

These accolades do more than just drive traffic; they provide the essential social proof and expert-approved status needed to stand out as a market leader.

While our content team was busy dominating the headlines, our performance marketing team took over paid social management in Q1 with a focus on ROAS (return on ad spend) and revenue growth. 

Since January, performance has remained consistently strong, achieving an average ROAS of 10.89 in month four, with peaks of 20.71 on top-performing campaigns.

With just an additional £3.3k investment year-on-year, the activity generated over £60k in extra attributed revenue, demonstrating the scalability of the strategy.

Alongside paid activity, organic social media plays a key role in building brand affinity and engagement.

Through a blend of timely content, giveaways, and carefully selected influencer partnerships across interiors, lifestyle and personal style niches, we are developing a fast-growing and highly engaged audience.

This resulted in 25% month-on-month follower growth within the first three months, expanding the brand’s digital footprint.

Alongside in-house content production, we developed a structured approach to user-generated content, collaborating with creators across multiple audience personas.

In just one month, UGC activity achieved a 10.7x ROAS, demonstrating the power of authentic, creator-led storytelling in driving performance.
Take a look for yourself! See Blooming Artificial’s Instagram here. 

Through a fully integrated, socially-led performance strategy, 
we have delivered:

– 105% year-on-year revenue growth (in a single quarter)
– Peak ROAS of 20.71 on top-performing campaigns

– Revenue has doubled year-on-year, with just a 57% increase in spend
– 25% month-on-month follower growth (first 3 months)
– 10.7x ROAS from UGC campaigns within one month