May 17, 2011

Digital campaign results in 700 percent increase in sales

Specialist furniture supplier Aeron Chair UK has seen its sales soar by a staggering 700 percent in just two months after appointing us to improve its digital endeavours.

When Aeron Chair UK initially approached us about its new website requirement, it quickly became clear this was more than just a design and build project. To drive traffic to the new site we needed to implement a strategic SEO campaign supported by conversion-rate optimisation to enable us to monitor and improve the business’s online activity.

Not that this overshadowed the creative design and development process. When creating a website for a product so iconic in the art and design world that it’s on permanent display in the Museum of Modern Art in New York, you know the site has to look the part too!

“This is a great example of how a professional online presence and supporting SEO campaign can transform a client’s bottom line. Thanks to the client’s clear understanding of how online marketing works and its potential, we’ve been able to work together to improve keyword targeting, which – coupled with a contemporary and sophisticated website – attracts a huge amount of new customers and sales.”

Carl Willimott, business development manager