Increase in prompted brand awareness for Haven Power
By adopting a varied marketing communications plan at the beginning of the year, business electricity supplier Haven Power is now enjoying an increase in prompted brand awareness of 18 percent*.
Crucial for Haven was to ensure that when potential customers and energy consultants were targeted by the sales team, they didn’t ask: ‘Haven who?’, as this lack of recognition was proving detrimental to Haven’s future growth. Therefore, a brand awareness campaign creating consistent background noise about the company was needed, to not only position it as a leading business electricity supplier but also to support the ambitious sales targets for the year.
oneagency.co knew that to achieve greater awareness among its target audiences (SME businesses, I&C businesses, energy consultants and stakeholders) and to effectively communicate Haven’s key messages, a truly integrated campaign was needed.
The channels we employed both online and offline included advertising, direct mail, literature, e-newsletters, events and exhibitions, SEO, proactive media relations and a seasonal viral campaign and took what had been fairly static organic growth to a whole new level.
We’re delighted to report such positive results and hope to be able to update you on similar positive results this time next year!
Check Haven out at www.havenpower.com
*Research undertaken in October 2012 compared to 2011 results.