May 24, 2011 scores new business from ESA

The European Seed Association (ESA) has once again called on’s specialist industry knowledge and copy-writing skills to encourage grass roots football clubs and local authorities to choose natural grassed surfaces over artificial.

Having researched, written and produced a white paper plus accompanying booklet on the advantages of natural football/sports surfaces versus artificial five years ago, the agency was invited by the ‘voice of the European seed industry’ to refresh its case for natural in new literature and supporting PR activity.

“Thanks to our work for specialist sports and amenity grass seed breeder Barenbrug and Toro turf machinery – to name but a few of our clients in this market – we are vastly experienced in the sports and amenity sector. We are currently working with the ESA to craft a persuasive argument in favour of natural turf, and look forward to implementing a successful supporting PR campaign as this project moves forward.”
Liz Cooper, account director