April 3, 2012

SEO and CRO bring in impressive results for Floors-2-Go

Since successfully launching Floors-2-Go’s e-commerce site last year we’ve turned our attention to the brand’s overall digital strategy, including organic search. And we’re pleased to report that this work is progressing well.

Out of 14 targeted keywords, 10 are in the top three positions – with six ranking at number one – within the highly competitive online environment of ‘home improvements’. All 14 keywords rank in the top 10.

We achieved these impressive results with a solid SEO campaign, and with the addition of conversion rate optimisation (CRO), we have ensured quality traffic translates into quality conversions. The proof of the pudding, however, is in last month’s results in which we doubled conversion rates and increased transactions for the brand by 64 percent.

Guru Prasad, multi-channel solutions consultant at Floors-2-Go, comments: “I am consistently impressed with the attention to detail and knowledge of the e-commerce retail market shown by oneagency.co. Their ability to make a change to the strategy to improve site performance demonstrates their absolute understanding of digital marketing.”