Eroxon®
Helping new brand Eroxon® stand out
Erectile dysfunction treatment has remained the same for years – as a drug-free, fast-acting gel, Eroxon® brought something new.
Positioning the brand within this sector required careful consideration. From straplines and tone of voice to brand positioning and visual identity, our creative and content teams helped build the Eroxon® brand from scratch.
And, through the creation of an interactive brand book, gave international partners a clear blueprint for rolling out the product consistently.
Services
How to make a how-to engaging
Communicating ease of use effectively is a way to win over potential new customers – but overcomplicate it, and the same message can be a real turn off.
We helped show, rather than tell, how to use Eroxon® with an animated video that kept things simple and approachable. Eroxon® is all about regaining spontaneous connection, and the video brought that to life with a warm, friendly look and tone that felt personable instead of clinical.
Creating a new visual identity
Our creative team brought Eroxon® to life – starting with a sleek logo design, and developing through to product rollout, we supported the launch with everything from 3D product renderings to packaging artwork in multiple languages.
And our involvement hasn’t stopped at product launch. As Eroxon® expands to new markets internationally, we continue to act as brand guardians, with our design team reviewing packaging artworks to ensure they are print ready and meet guidelines.
Giving Eroxon its voice
A brand voice is the vehicle for personality, shaping perception and building familiarity. Guided by audience insights, we infused an understanding, warm tone with a confident playfulness for Eroxon® – accessible, but credible.
This voice was soon put into action when we were tasked with creating the consumer website. Our content team researched, interviewed, and wrote all copy for the site, developing messaging that would truly connect, while clearly communicating complex medical information.
Delivering a website in three months
Meeting a tight European launch deadline, we delivered a new website – including design, UX/UI, development, and full content creation – in just three months.
It was a project that touched every department in the agency, and showed the benefits of having all skillsets in-house.
Instead of juggling several contacts and waiting on a domino effect of respective deadlines, we could create a bespoke website from the ground up, all in one place.
With clear, constant communication and a unified approach across several areas of expertise, we rose to the occasion for Futura,
Ensuring consistency with a fully interactive brand book
As part of the launch, we created Eroxon®’s first fully interactive brand book – a comprehensive guide covering brand positioning, tone of voice, straplines, and visual identity.
With Eroxon® quickly expanding to new markets globally, these guidelines provide clear, consistent direction for partners and distributors, making sure the brand stands firm, remaining unified as it grows.
The Eroxon® product has been a global success and is now being marketed across 14 European countries and the US, with approval now also agreed in the Middle East.
