You drive to a retail park. You look at carpets under harsh fluorescent lighting. You take home a handful of swatches. You hold them up to your furniture. You hope for the best.

The traditional showroom model is unsatisfactory, inconvenient, and out of touch with how people want to shop – at home, on their own terms, and around their schedule.

Cosy Carpets is a mobile-first, expert-led service that brings the carpet buying experience to you. But to bring that model to life, we had to build everything from scratch:

• Brand strategy and positioning
• Brand identity and guidelines
• Brand playbook and voice – defining how the business works and wins
• Website and HubSpot booking journey
• Van livery, photography, and launch assets

We started with the fundamentals – understanding the category, the audience, and the opportunity. Research into traditional carpet retailers, as well as industry disruptor brands like HelloFresh, Netflix, and Monzo, set the direction and clarified consumer expectations for convenience and control when shopping.

Only once that core thinking was in place did we move onto identity, voice, and a playbook. Because the strategy sets the direction; everything else is about expressing it, consistently and memorably.

Our showroom to your door. With our core proposition solidified, we moved onto the creative identity.

And at its heart, the Cosy symbol: a simple, recognisable C-shaped logomark that works everywhere – from van doors to favicons – and references the showroom to your door journey and the tools of the trade, grounding the brand within the practical reality of measuring and fitting carpets.

In a sector dominated by neutral tones and conservative colour palettes, we chose to lead with Cosy Pink: vibrant, modern, and instantly ownable. Imagery also focused on real homes and lived-in spaces, while simple, friendly illustrations showcased the customer journey at a glance. Because Cosy Carpets isn’t about showroom perfection, but the comfort we find in everyday living.

Everything came together in The Cosy Way, a brand playbook that sets out who Cosy Carpets is, what it stands for, and how it shows up in people’s lives.

But like a sports playbook, it focuses on how those principles and behaviours help the team win.

The Cosy Way isn’t theory; it’s a working model designed for fitters, franchisees, and customer service teams, covering everything from brand vision to voice, so everyone can deliver the same experience to customers across the UK.

Behind the scenes, a bespoke website with HubSpot integration meant that when the brand launched, customers enjoyed a clean digital experience and simple, mobile-first booking journey.

Every enquiry was closely tracked, followed up, and nurtured. The brand is in its infancy but it is already delivering:

• Daily quality leads through the website
• Average order value double the original KPI
• Rapid brand awareness growth across Norfolk and Suffolk

A multi-channel digital campaign saw paid social, search, and direct mail target key postcodes around early franchise territories, driving traffic into the same optimised booking funnel on the website, while our press office secured media coverage in the Eastern Daily Press and other regional outlets, helping introduce the showroom to your door concept to homeowners across East Anglia.

Cosy Carpets now has a brand built to scale. A clear proposition, a distinctive identity, and a joined-up experience that’s ready for growth.

It’s proof of what happens when strategy, creativity, and execution all pull in the same direction.