Fable & Mane

WordPress e-commerce website for Fable & Mane

The brief

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Fable & Mane is a modern hair wellness brand of potent plant-based products inspired by ancient Indian beauty secrets with vegan, clean and cruelty-free formulas.

The owners at Fable & Mane approached OneAgency to assist with the launch of their new brand and products, with our focus on creating a vibrant, user-friendly new website.

First and foremost, Fable & Mane needed a fully functioning webshop allowing a small range of beauty products to be sold online.

The client also wanted to focus on content and social media to help with launching the brand and bringing it to life.

The site needed to be multi-lingual and allow prices to show in different currencies.

Discover ancient Indian beauty secrets for a beautiful mind and body by embracing our roots and growing together

Our approach

We set out to create a beautiful online experience that reflects the look and feel of the client’s fantastic new brand and products.

Our UX team worked with the owners of Fable & Mane to specify a smooth user journey, to show products and content. Once agreed, this was designed and developed.

Elegant website design featuring a range of beauty products

We chose to build the website using WordPress with the WooCommerce e-commerce enhancement. This includes everything you need to securely sell products online and manage orders.

Secure payments were handled by Stripe for WooCommerce. This allows for card and mobile payments in the checkout area of the website.

Both content and pricing had the capability to be switched to a different location.

We implemented Google Analytics to track conversions and review page performance.

Website page inviting users to sign up for Fable & Mane newsletter
Fable & Mane webshop featuring logo, navigation menu, shopping cart and promotional banner.